IF YOU BUILD IT, THEY WILL COME

You've heard that one before but the problem is, it just ain't so. Nothing happens until somebody sells something. Then for a few fortunate souls, word of mouth and referrals take over and a few years later, they become an overnight success!

For the rest of us, it's not so easy. We have to say, "Hey you! Look over here! We've got some good stuff, it's affordable, looks good, tastes good, smells good, etc. There's a word for this.  It's called advertising and most of us don't get ANYWHERE without doing our share of it.